Research Paper on Apple’s Success in its Home Country

To achieve a successful analysis, the four main factors defined by Porter’s Diamond must support each other equally. Apple was established in 1976 in Cupertino, California and up till now it remains as the headquarters for the company. Within the United States, sixty-three percent of the stores of Apple are present, although the company has expanded into fourteen countries. The revenue of Apple 2015 shows that most of the sales are generated by the home country. It also indicates the presence of company globally and the extent to which it has penetrated into other markets.

America has been recognized as the most “gadget-hungry” country of the globe which aligns with commitment of Apple to manufacture unique and new products that fulfil the requirements of the technologically enhanced country of America and generating a robust demand condition. America is known to be placed positively with respect to education level and social income and these two key demographic factors are related to the technology industry. For manufacturing of all products, the skilled labour of America is used by Apple through an in-house manufacturing system. Through the production hub in California, these products are marketed, developed, and designed.

With respect to supporting industries, various jobs were produced indirectly by Apple when it launched IPhone in 2006. These supporting industries were healthcare, transport and science. Through the subsequent manufacturing of IOS Software and App store, these job roles were created. Over the last decade, this also has quadrupled the direct job roles of Apple. Some of the closest domestic competitors of Apple are IBM and Fujitsu. For market penetration, these both are the developing strategies of Apple especially after the magnitude of success of Apple through innovation, as it brought its key corporate strategy, i.e., accomplishing premium price through brand reputation and new products. In America, the gap on Apple is being closed by its domestic rivals, i.e., Fujitsu and IBM.