Sample Research Paper
I decided to choose KFC as the global brand for this paper. The reason for this is the fact that this fast food outlet, along with others in the Tricon Group, namely Pizza Hut and Taco Bell, have been extremely successful in their quest to go global.
In 1940 Colonel Harland Sanders created the Original Recipe after having run a small café in Corbin, Kentucky. By 1952 he began franchising his business to small restaurant owners and employees with his share being a nickel of every chicken sold. By 1964 he
had franchised over 600 outlets in USA and Canada and had the first one running in Europe. After a series of acquisitions, PepsiCo Inc. acquires KFC in 1986 and in 1997 consolidates its 3 chains (Taco Bell, Pizza Hut and KFC) under Tricon Global Restaurants Inc. In 2002 the corporate name for Tricon was changed to YUM!Brands Inc. (KFC 2009). KFC is successfully operating in over 74 countries and has been extremely successful in countries such as China and India, both of which have a sizeable customer base and thus hold great opportunity for the company.
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