A persuasive essay means to influence or to convince. It is to make one believable of the information provided by the writer. Thus persuasive writing, also a common form of the argument essay, makes use of logic and employment of reason to show that one’s idea is more justifiable, genuine, and valid than another idea or another’s idea. It endeavors to persuade a reader to take up or agree to a certain point of view or to take a particular action. The persuasive essay must always use good, firm, and positive reasoning based on solid evidence of affirming facts, logical reasons, use of examples, and quotations from experts. Follow these steps when planning and writing a persuasive essay:

1. Selection of an Attitude

Choose your attitude. Which side of the issue or problem are you going to favor and will write about then what solution you will offer?  Simply know the purpose of your essay before you reach a write-up.

2. Analyze your audience.

Decide the position of your audience i.e. whether your audience agrees with you, is neutral, or disagrees with your position.

3. Research your topic.

This is the most vital step in writing a persuasive essay as a persuasive essay should provide a specific and convincing evidence base. Sometimes you have to go beyond your own knowledge and experience to persuade others.  For this, you might need to go to the library or interview people who are experts on your topic or idea.

4. Structure your essay.

This step is to organize your evidence and to decide in what order you will present the evidence. Remember to consider your purpose, your audience, and your topic while structuring your essay.

To support an argument a writer can use the following different ways:

Facts – Facts can provide a powerful means of convincing, observation, or personal experience that comes from your reading. Do not confuse facts with truths. A “truth” is a thought believed by many people, but it cannot be proven.

Statistics – These can provide excellent support in terms of comparisons and a strong base of information. Be sure your statistics come from responsible and authentic sources. Always remember to cite your sources.

Quotes – Quotes are more invaluable than any other source as they are direct words from leading experts that can significantly support your position.

Examples – Examples are real proof. They can be used to enhance your meaning and make your ideas concrete.


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