Essay: Wal-Mart Expansion Program in India

Sample Essay

As far as the involvements of individuals are concerned then the research was actually conducted by the individuals of the Marymount and Fairfax University. The research was conducted on Wal-Mart expansion program in India and its joint venture with Bharti Enterprises.

The methods that were used to conduct the research were the eclectic theory and a proper case study was developed to facilitate the research. The basic findings of the research were Wal-Mart faces number of issues when they entered into India. The prominent issues were certain ownership issues and the fact that the Wal-Mart’s in India wasn’t appropriate. These issues must be solved or must be kept in mind when entering into a diversified market such as India. The saturation and cut throat competition in the retail industry proves to be an opportunity as well as a threat for the Wal-Mart. One of the basic methodologies that might be used is surveys and literature reviews in identifying the advantages and disadvantages of Wal-Mart’s expansion strategy. The conclusion of the research suggests that Wal-Mart has to focus a lot on price and they must learn from their past experiences in South Korea and Germany. They must develop strategies that are cultural enriched and it must match the needs of the Indian people. Similarly, joining hand with an Indian company is a tough ask for the company and they have to integrate their resources to compete in the retail market. Research findings suggest that the retail market is changing and Wal-Mart can attract more customers by effectively implementing proper strategies.

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