Primarily, the company or the corporate institution should make out the most valuable customer sections. This is by centering their efforts to improve their customer satisfaction to the most valued clientele by understanding the important elements of satisfaction and implementing them as drivers for potential higher returns (Hayes, pp. 213).

The strategy should not be seen to overlook the needs of other customers but the most valued customers give the company a competitive edge in predicting their sales due to the reliability of their loyal customers. These elements may include inter alia, the purchasing trends, the cost of accessing and buying the products, factors under which the customers may access substitute goods and their potential to leave the company.

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