The distribution network of RPG Corporation is quite and the customer receives the final product either from the distributor or from the retail outlet.
Therefore, it can be said that the entire marketing mix is an integral process of your marketing plan and the entire campaign of Relaxoplex revolves around the differentiation aspect of health that since all other products that offers foot massage or any type of massage they all have long term or short term side effects but this product is designed in such a way that it has no side effects in both the short and the long run. That is the reason why organization can cash on this benefit and they can adopt a proactive approach in which the level of involvement of consumers and the level of involvement of employees is relatively high. The best approach in this scenario is to organize trade shows in which customers can check and test the product.
Different policies and procedures can be adopted by the organization and these set of recommendations are listed below:
- Proactive approach can be used by the organization in terms of marketing and emphasis must be laid on direct marketing channels.
- Cold calling techniques and telemarketing must be employed by the organization.
- The market skimming strategy must be used on a long term basis.
- Different features must be incorporated with the product like handles, music players and etc.
- The most important part is to implement the strategies and not just theoretically write them the implementation part is the critical aspect of a marketing plan.
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