Sample Essay

The SWOT analysis of Big Mac is given below:

Strengthens

1. The Big Mac of McDonalds is considered as one of the premium burgers of McDonalds and its brand name is recognized and established all over the world.

2. This brand is famous for its taste and scrumptious outlook and that is the reasons why customers all over the world prefer Big Mac.

3. This brand is considered as the leader of burgers both nationally and internationally markets.

4. Achieving the economies of scale and huge global presence can be regarded as one of the strengths of this organization and strategists suggests that they rely heavily on this brand.

5. This brand is considered as the premium brand of this organization and McDonalds emphasizes a lot on this brand (Hitt, Ireland and Hoskisson 2008).

6. Through different marketing techniques McDonalds have captured the youth market through this brand.

7. This brand has several variants and it comes with the name of kosher ion Israel, Maharaja Mac in India, Baby Mac in New Zealand etc.

8. Certain special sauces and additional features are associated with this brand.

Weaknesses

1. Small organizations and even large corporations have copied this brand.

2. Numerous quality issues are associated with this brand.

3. Analysts suggest that certain health oriented issues are associated with this brand and that is the reason why doctors suggest fat people not to eat Big Mac because it is rich in calories.

4. Advertisements techniques mainly targets children which can be considered as a weakness of an organization.

5. Usually it’s a public perception that the McDonald’s food is not healthy enough and this brand is closely related to obesity (Kroc 1992).

6. The company gives more importance to advertisement rather than product quality and product innovation.

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