Sample Essay

Stakeholders are of utmost importance to every organization and Dell focuses a lot in maintaining healthy and proactive stakeholder relationship. In order to create a healthy brand relationship the organization must focus on the brand and manage its customers accordingly.

Proper brand image and brand awareness must be created. Dell focuses a lot in their stakeholders and emphasis is laid on the relationship of stakeholders with the brands. An element of brand champion is created within the organization and every stakeholder acts as marketing individual and the employees and all the related stakeholders adds value to the brand. Thus the stakeholders are linked with the brand and they are motivated enough to work for the organization. Dell focuses a lot on building brand relationships with the stakeholders. The brand is strengthened when emphasis is laid on the brand building process.

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