Sample Essay

Strategies are quite important for every business and for a global perspective strategically managing the business is an essential part of every business. Global enterprises stress a lot on strategy implementation and management. If the strategy of an organization is framed proactively then it excels both in the short and the long run. In this paper we will discuss the company Reebok and the industry overview is presented with a perspective on globalization.

Industry description

One of the most staggering figures related to the athletic shoes industry is that over the span of more than 25 years the American consumers have spent more than $300 billion on athletic shoes. The industry of athletic and sports shoes are considered as an upcoming industry and this industry is growing day by day. The imports of most of the countries are increasing because of this industry and China’s imports increased to 6 % just because of this industry. The industry of sports and athletic shoes are wide and varied and the sports shoes are usually considered as a fashion trend. The sports and the athletic shoes include running shoes, gym boots, rubber shoes, tennis shoes and etc. The industries have different players however Nike, Addidas and Reebok are the major players of the industry and they occupy 39.2, 15.1 and 10.9 percent market shares respectively. The competitive structure of the market is oligopolistic and stuff competition is present between the major players of the market. The recent trends of the industry depicts that increase in the price of raw materials are considered to be the major threat of this industry. Similarly, the increase in female participants and children house hold income is increasing the sales of these shoes (Skinner & Cardona, 2005). The strategic measures of the industry in the current scenario are that marketing efforts towards teenagers must be increased and females must be targeted in a proactive manner to increase the sales. The industry altogether is experiencing positive returns and it is expected to grow in the near future.

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