Essay: Recommendations for McDonald

Sample Essay

• McDonalds need to reposition itself as a brand that focuses more on health and happiness.
• They must not inculcate themselves in negative PR activities and they should focus on strengthening their brand name.

• The element of health and hygiene must also be associated with the meals that are prepared with meat.
• The can run their marketing campaigns through doctors and nutritionists.
• The entire organization must develop a firm belief that customers cannot be satisfied unless and until the requirements of health and hygiene are maintained in the organization.
• In the similar manner McDonalds must implement what has been planned and the entire organization should stress on the fact that they have to implement the policies of health and hygiene in their brands.

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