Sample Essay

Political

The government would intervene in this product in terms of taxes and like other products the organization has to pay necessary taxes. Further, health oriented organizations should check this product that whether this product is appropriate for individuals or not.

Economic

The inflation rate, purchasing power parity, disposable income of the target market would affect the sales of the product.

Technological

The industry is highly technology oriented and there is a huge room for research and development activities. Similarly, every year new and innovative products are entering in to the market.

Social

The social factors that would directly affect the product are the targets markets emphasis on health oriented factors and the increase of the target markets age.

2.4 Primary Research

The questionnaire that is developed is based on convenience sampling and different product related questions are incorporated in the questionnaire. Old aged individuals are the target market of these questionnaires and different aspects like purchasing power and benefits of the products are sought through these questionnaires.

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