The topic that is selected for discussion is organizational culture and how organizations implement this characteristic. The organization that is selected for discussion is Dell computers. The reason for choosing organizational culture is that organizations are getting bigger and stronger and they are expanding their horizon by implementing new and modernized strategies. They are changing their methodology and through effective culture management approaches they are expanding their customer base and they are enhancing their profits. That is the core reason of selecting organizational culture and this organizational culture is analyzed in Dell corporations. In this paper the concepts of organizational culture and certain aspects related to organizational culture are discussed in detail. Similarly, emphasis is laid on how Dell computers focus on organizational culture and what they have achieved because of the effective management of organizational culture. Different questions are formulated in order assess the topic and the organization. These questions are stated below:
- What is organizational culture?
- What are the characteristic of organizational culture?
- What are the theories related to organizational cultures?
- What is the organizational culture of Dell?
- How Dell has managed its culture?
- Is culture important for the stakeholders and how an organization can enhance their reputation because of culture?
These six questions are used in this entire research to evaluate the organizational culture of Dell Corporation and primary and secondary sources are used for the analysis. It is expected from the analysis that the analysis of this research paper would depict the emphasis of culture and the importance of culture in organizations and how organizations like Dell experience positive returns in the long run just because of the culture. Although the topic is quite broad but only limited aspects of organizational culture are covered in this paper.
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