Sample Essay

It has been used by several companies in the United States as a way of transforming consumer judgments of similarity into what could be distances in multidimensional space. The companies have applied this technique as a dicompisitional approach that is able to use perceptual mapping in order to present the dimensions required.

Being an exploratory technique it is normally used in trying to look at dimensions of products which are not easily recognized and also to uncover comparative evaluations comparatively when there is an unknown basis of comparison. There should always be about four times the number of objects that are being evaluated as the number of dimensions. Therefore these companies always evaluate the objects using nonmetric rankings or paired comparison ratings.

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