Sample Essay

Introduction

The most important objective of a customer is to identify the needs of customers and competition level and link them to product specifications and characteristics.  The marketing strategy accomplishes this objective by not only analyzing the target market of a product but also matching the product features with consumer needs.

Marketing Strategy

The marketing strategy combines the various elements and activities related to advertising, marketing and selling a product. A marketing strategy explains how consumers will be targeted, products will be positions and what pricing strategy would be developed to sell the product efficiently. The main objective of a marketing strategy is to increase the sales of established product or a new product through specific marketing and promotion strategies such as market segmentation, pricing, brand positioning and marketing communication strategy (Pinson, 2008). The marketing strategy developed for our Flat Panel Plasma TV is designed to explain specific marketing strategies such as market segmentation and target strategy, promotion through value proposition and positioning of the TV.

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