This was to maintain harmony with the country’s Muslim population of around 2%. The ban included pictures of sausages that contained pork, and even advertising that included an animated cartoon pig. Values and attitudes vary between nations, and even vary within nations. So if company plans to launch a product or service in China make sure that you have a good grasp the locality before you enter the market.
This could mean altering promotional material or subtle branding messages. There may also be an issue when managing local employees. In 2004, China banned a Nike television commercial showing U.S. basketball star in a battle with animated cartoon kung fu masters and two dragons, because it was argued that the ad insults Chinese national dignity. (Usunier & lee, 2009)
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