Sample Essay

There are certain long term goals of the company and these long term goals are defined to attain effectiveness and efficiency for the company. The long term goals of the company are stated below:

  • Establishing the brand: The brand of the company must be strengthened and different strategies must be used to make the brand a powerful brand in such a way that people would relate fun and coffee with Cosmo coffee.
  • The financials of the company: Through proper collaboration and planning the financials of the company must be appropriate enough so that the organization might take decisions of opening up different branches and sound financial performance of the company would devise the expansionary policy of the company.
  • Emphasis must always be laid on the quality and ambience of the coffee shop so that customers can easily be retained on a long term basis.
  • Besides opening different branched the organization might adopt a franchise system and they might enter into different countries. 

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