Sample Essay

The process of integration of CRM to make it an online feature is highly costly and time consuming for an organization. Companies have been practicing CRM for many years now without the involvement of an online interface.

To merge the CRM practices of these organizations which have been done on paper or verbally with virtual systems will take a lot of money, labor hours and effort and skill. Perhaps the best way to do this is to hire an outside consultant as DHL did with SalesForce.Com.

Regardless of the problems with integration of CRM with online technologies, it is essential to do so and the end result will be fruitful for the organization.

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