The website has made use of all the promotional tools, the offer of special product deals, their offer of superior customer experience and the customer targeting. Apple Inc e-marketing is extremely successful because it has divided the target audience into segments.
For instance, the ad banner on the website advertising the product deal offer is targeting the college students. Promotional tools enhance the visibility of your website such as the use of feedback forum, bookmarking the adequate content that provides the detailed correspondence to the company etc. All these tools work as the best communication methods (Clow, 2003). The website has used these tools in quite an interacting ways.
On the analysis of the website we have come to know that the products information, the promotion tools and other facilities of downloads and customer support have given the website a better visibility and successful e-marketing. This website is simple, sober and effective in communication of the customer with the company.
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