Dell understood that the flow of inventory was essential to the survival of their company and thus streamlined several of the manufacturing processes while involving customers early in the development of products to identify key problems early in order to fix them.
Michael Dell also understood that it was important to understand the needs of the market and that gradual improvement in technology would allow the company to take minimum risks while taking advantage of new technologies. It was during the 90s that the focus of the company became even more consumer driven in terms of innovation and service. By 1991 Dell spent millions converting the company’s entire line of computers to 486 to keep up with the latest technology (Dell 2000). By 1992, the company had accumulated 2 billion dollars in sales and was on the Fortune 500 list (Famento 2008).
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