In today’s business world the management of an organization focuses a lot on the core business and how the company can achieve success in both the short and the long run. The stakeholders are of utmost importance to an organization and the first lesson that employees learn in an organizational structure is that customers are always right and an organization must always take care of its customers (Wheelen & Hunger, 2007).
The all objectives of an organization are based on a single goal that customers of an organization should be satisfied and not even a single customer must be ignored by an organization. Through this strategy an organization can attain effectiveness and efficiency in both the short and the long run. The entire concept is known as Customer Relationship Management (CRM). Through this strategy an organization can easily achieve strategic advantage.
Customer relationship management is considered as one of the core aspects of managing the customers of an organization. It is directly related to the management of information technology and it is widely used in today’s world. However, in this paper we would discuss the positive and negative aspects of customer’s relationship management applications and what is the impact of these aspects in the implementation of CRM software.
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