Moreover, since the hotel sector in the international market is known for its high turnover rates Jumeirah group tries to reduce this ration through various employee retention programmes.

The hotel group has managed to maintain their rates at a steady 20% through tough recruitment practices, employee retention and development programmes designed to increase motivation (Broom, 2008, p.7). However, like other GCC businesses, Jumeirah group of hotels is facing pleas from employees to increase their pay. Employees are seeking terms that will increase their money this is in relation to the value of motivation GCC employees place with money.

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