Electronic commerce in simple words means the shift of everyday business in the everyday world into the electronic world. A majority of all businesses today are E-businesses because in today’s day and age it is impossible to not have a cyberspace counterpart to your company. Kotler and Keller say that “e-commerce means that the company or site offers to transact or facilitate the selling of products and services online.” The type of commerce has paved the way from many types of other “e’s” such a online marketing.
To bring a customer to the cash register a marketer has to focus on the entire concept of marketing management and identify the need of the consumer so that he isn’t just buying a product, he’s fulfilling a need. Keeping the same idea in mind when the cash register is replaced with an online payment method e marketing comes to life. The marketing that was previously done in the real world now needs to be done in cyberspace. Although the name of the game is the same except the place of transaction online marketing has several advantages and disadvantages.
One of the major advantages of online marketing is that it’s way cheaper than marketing in the real world. To create a colorful banner in real life would cost hundreds of dollars whereas to reproduce the same image over and over again in the internet only costs a few dimes. Companies who are in their early stages and have less revenues can make use of online marketing and gain advantage over companies who aren’t making use of such a valuable resource. There are a few disadvantages with online marketing such as the fact that there are still people who do not interact much on the internet and still prefer to pay at the cash register.
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