Sample Essay

Core competencies are actually the features that cannot be copied by the competitors in the short and these core competencies are also considered as the sustainable competitive advantage of an organization. The core competencies of McDonalds in India are listed below:

  1. One of the biggest core competencies of McDonalds is not about making burgers but they actually provide convenience to the customers (Manjan, 2007).
  2. Developing localized products for the customers that are residing in India.
  3. High quality products in terms of taste and price.

However, it can be said that the core competencies of McDonalds are somewhat unique when they are compared with other fast food chains but it can be said that they are not sustainable on a long term basis.

Strategic issues facing in India

There are numerous strategic issues that are faced by McDonalds in Asia and especially in India. Most of the issues are stated below:

  1. One of the biggest strategic issues that are faced by this organization is that people of India are nationalist and they actually love things which are made in India and that is the reason why they prefer local food items than international chains. However, this trend is changing slowly and gradually changing and people of India are adopting the international fast food chains.
  2. In the similar manner certain schools of thoughts like Muslims believe that the meat that is provided by this organization is not HALAL (not up to religious standards). However, they are slowly and gradually accepting this because of the marketing and advertising campaigns of McDonalds.
  3. It is usually criticized throughout the world that the food that is supplied by McDonalds is not up to health standards and this organization is using substandard products in order to sell low cost meats. However, McDonalds on the other hand is removing this allegation by conducting public relation campaigns and changing the minds of the local by organizing different events.

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