Sample Essay

Consumer behaviour plays an important role in the decision making process and it is basically related to the fact the under what circumstances people buy products and services and what are their motives and goals when they buy certain products or services (Kapferer  2004).

This terminology is closely related to the field of psychology and it also affects the entire decision making process of an organization. Marketing communication is closely related to the decision making process because when the messages are transferred through different mediums then through the feedback of the customers the senior managers or the related individuals take decisions. Furthermore, it can also be said that marketing communication gives important information to the consumers and this information is based on the message strategy which can be beneficial in both the short and the long run (Barnhisel 2004). The message strategy is basically treated as the foundation of all the marketing strategies and if it’s weak then all the marketing efforts will go in vain. That is the reason why effective marketing strategies must be developed by organizations in order to communicate the right message to the target audience.

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