Sample Essay

Different competitors are identified in the introduction part and the SWOT analysis of the competitors is discussed below:

Strengths

  • The massage industry is an open market and the players in this industry can easily enlarge their market share through the implementation of effective policies.
  • Innovative products can be categorized as the biggest strengths of the competitors.
  • The prices of their products are relatively high.
  • The principles of brand management are not present in these products.
    • Customers can be targeted easily through different innovative techniques.
    • Discount schemes and promotional campaigns can be adopted by these players.

Weaknesses

Opportunities

Threats

  • Chinese producers are the biggest threat to these companies.

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