Sample Essay

The main competitors of Lonely Planet are Berlitz International Inc., Fodors and Let’s Go Publications.

Berlitz International Inc.

Berlitz is mainly a language center that has franchises in many countries around the globe. It has many diverse businesses which include language courses and publications such as dictionaries, CD’s, and travel guides (Berlitz International, Inc, 2008 ). Berlitz had sales of around 190 million dollars in 2007 and their employee base is above 5000 employees (Hoover’s, Inc, 2009)

Berlitz is a wholly owned subsidiary of Benesse Corporation, a Japanese company that deals in the education sector and perfectly complements the Berlitz system (Berlitz International, Inc, 2008 ).

Fodor’s LLC

Fodor’s is a direct competitor of Lonely Planet as it provides travel guides in print and also has a very user friendly website for the customers to select their package online. It is a division of Random House Inc, which is a publication house in itself of imposing credentials (Fodor’s Travel, a division of Random House, Inc, 2009).

Fodor’s Sales in 2007 were around two and a half billion dollars and an employee base of nearly 6000 employees (Hoover’s, Inc, 2009).

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