Sample Essay

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Abstract

Advertisment is a name that is known to everybody including 6 year children because whenever a person switch on the TV he/she is encountered with loads on advertisement on loads of channels. This essay is focused on addressing themes related to advertising and its types.

The global market is changing every minute. Every company is trying desperately to get an edge over its competitors. Advertising has become the modern day tool for these companies who are always seeking to fortify their client base. In simple words advertising is nothing but the act of promoting one’s product or service in the market. Other several reasons for advertising are as follows:

  • Increasing the sales of the product/service
  • Introduction of a new product or service.
  • Creating and maintaining a brand identity or brand image.
  • Communicating a change in the existing product line.
  • Increasing the buzz-value of the brand or the company.

Advertising has become the sure shot formula that company’s use to create high demand for their manufactured products. Today advertising is being used by a number of sectors like religious groups, political parties, governmental agencies and many more because these organizations have realized the worth of promoting themselves to a larger population. (Mike R.)

Advertising has its roots in ancient Egypt where people used to distribute wall posters, sales messages; circus or movie shows written on papyrus. Moreover, state also used this as a medium to communicate state or governmental messages.

Here is a list of these branches or types of advertising. These may be described as follows:

1) Print advertising: Newspapers, Magazines, Brochures, Fliers

This is one of the earliest forms of advertising that people followed before the occurrence of electronic devices like radio, television etc. Print advertising is basically restricted to trade journals, magazines and newspapers. Newspapers are the biggest reason behind the ongoing popularity of print advertising. (Richard S.)

2) Broadcast advertising – Television, Radio and the Internet

Radio was a favorable medium for promotion consumer goods until the invention of television sets. Nowadays, people are also targeting customers on internet due its excessive usage and net surfing activities. Internet users are now familiar with pop up ads and can view them without any hindrance in their downloading or surfing activities.

 

3) Outdoor Advertising – Billboards, Kiosks, Tradeshows and Events

Outdoor advertising is also a very popular form of advertising, which makes use of several tools to attract the customers outdoors. The most common examples of outdoor advertising are billboards, kiosks, and also several events and tradeshows organized by the company. The billboard advertising is very popular however it has to be really brief and catchy in order to grab the attention of the passers by. The kiosks are stalls that not only provide an easy outlet for the company products but also make for an effective advertising tool to promote the company’s products. Organizing several events or sponsoring them makes for an excellent advertising opportunity.

4) Covert Advertising – Advertising in Movies

Covert advertising is a unique kind of advertising in which a product or a particular brand is included or integrated in some entertainment and media channels like movies, television shows or even sports. There is no commercial in the entertainment but the brand or the product is showcased in the entertainment show.

5) Surrogate Advertising – Advertising Indirectly

Surrogate advertising is prominently seen in cases where advertising of a particular product is banned by law. Hence these companies have to come up with several other products that might have the same brand name and indirectly remind people of the cigarettes or beer bottles of the same brand.

6) Public Service Advertising – Advertising for Social Causes


Public service advertising is a technique that makes use of advertising as an effective communication medium to convey important social matters and social welfare causes like AIDS, energy conservation, political integrity, deforestation, illiteracy, poverty and so on.

7) Celebrity Advertising
Using celebrities for advertising involves signing up celebrities for advertising campaigns, which consist of all sorts of advertising including, television ads or even print advertisements.

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