Sample Essay

The biggest advantage of this system is the convenience offered. Anyone can order off the internet 24 hours a day from any location and the items ordered can be delivered to any location specified. Additionally in the U.K if a customer chooses to cancel an order the online shop is not allowed charging them by law (Office of Fair Trading 2007).

Another advantage to online shopping is of course gaining information on the product itself. This is especially helpful in the case of electronic items as there are several forums and review sites on the internet which can offer a much more honest and unbiased opinion as when compared to store employees. Even videos of the product may be available as well as how to guides walking the consumer through the products paces. People may also wish to avoid physically going to stores as a means to save on petrol or to avoid dealing with sales people. There is also the risk that a person may arrive at a store and find that the item he requires is not in stock. The benefits of this system is especially apparent around holiday shopping times when individuals may want to avoid the hustle bustle of Christmas shopping and simply order online from the comfort of their own home (Harrison, Leach, and Miller 2007).

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