The most compelling discussion in the article was that concerning the representation of the different genders in the media. It actually tends to opens one’s mind to the obvious which we normally do not register in our lives. Prior to reading the article however I was aware of certain issues pertaining to gender stereotypes. This mostly dealt with the ability of the society to form different roles and expectancies for the males and the females.

Through the article I was able to learn the different statistics of about gender inequality and stereotypes in both the media as well as individuals tend to think and perform their cognitive information processing. However I would like to research and get access to more information pertaining to how the people think and why they form stereotypes in the first place. I would want to conduct research pertaining to the fact that does the tendency to form gender stereo types gets triggered from our upbringing and home environment or is it a personal option.

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