As already mentioned there above, Southwest Airlines is the largest domestic carrier in US and most importantly, it is a backbone of the country’s economy (marketingmixx.com). Some of its strengths that has placed at the top include among others:

It operates on short distance basis

Since its foundation, the company has opted to cover only the cities within the state. This has enabled it to avoid many operational expenses that are associated with international flights. This include things such as additional money meant to cater for the security personnel involved and the frill cost that is usually incurred. Additionally this helps the company to get a large number of travelers and the consequent increase income (ibid).

Was the first to offer senior discounts, ticketless traveling, and services for airfreight delivery

This strategy helped it to gain great popularity among the customers as well as to the potential clients and hence the company was able to attract a large number of travelers even from the competitors

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