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Sample Essay

The research methodology employed was checked for validity and appropriateness by taking feedback from the instructors and the research supervisors. The validity was ensured in the mixed methodology research by ensuring both the historical qualitative research and the qualitative/quantitative research employed were valid with integrity. The sources for the historical qualitative research were taken from official company websites and the peer reviewed journals to ensure that the information used in the literature review was accurate and valid. The validity of the information gathered in the questionnaire based survey has been ensured by including triangulated questions to determine the validity and the accurateness of the responses.

The research design was specifically selected on the basis of the feasibility it has in execution and the appropriateness of methodology to the type pf research that was best suited for the study.  The feedback of the instructors and the faculty was taken in the selection of the research methodology. The mixed methodology was most feasible for the researcher as it allows the researcher to study to have two types of researches; a historical qualitative research and the primary research conducted using the qualitative/quantitative methods. The historical research provides for the analysis of the successful marketing strategies employed by the retailers. The primary research allows for the collection of information about the Nigerian market and the current marketing programs deployed by UTC Plc for its operations in Nigeria.

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