Sample Essay

Globalization has brought about changes in the consumption consumer behavior. The tastes and preferences of consumers around the globe are becoming integrated and tending to consume similar products. Globalization has led to consumers accepting some global brand names such as McDonalds humbuggers, Coca-Cola Levi jeans and Pepsi among others. This means that globalization in Belgium can result to a number of positive impacts. Selling the brands around the globe will increase revenue and foreign exchange for Belgium. However to enjoy these benefits a number of marketing strategies must be employed in order to win a substantial market share in the competitive global market.

Considering that countries are endowed with different physical resources, by a textile firms from Belgium investing in other countries, these firms shall enjoy the resources that are cheaper and hence enjoy more returns. Some economies might have a conducive environment for growing of cotton than Belgium. Globalization also enables a firm to enjoy other human capital that is experts in various fields. The experts offer best services to firm hence enabling a firm to be at a competitive advantage. The textile firms in Belgium can subcontract firms to offer certain services in the economies they expand into, through this, they end up creating employment in other economies thereby improving the living standards.

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