Unlike many of its competitors, Southwest Airlines pays great attention regarding the skills competence of their employees in order to ensure that they are highly -skilled. According to Hartley (2010), this has been of the major factors that have contributed to its success especially in increasing the sales of the tickets, which on the other hand depends on employees marketing skills.

Since its foundation, Southwest Airlines relies on Boeing airplanes in providing its services. This has helped it to avoid additional costs that are incurred when different types of equipments are used especially in things such as costs of repairing. Additionally, this helped it to enjoy relatively low costs of purchase because on depending on only one type the company purchases them in bulk.

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