Sample Essay

How The Proposed Research Fits in With the Market Indicators:

Consumer buying decision is influenced by many factors, among them external and situational influences (Baker, 2003). To the extent that the study looks at the economic, socio-cultural, technological, and political-legal factors which shape the consumer’s environment and therefore influence whether, where, how, and when she is likely to buy the smartphone;

the study can be said to neatly fit in with the PEST indicators. To the extent that brand franchise plays a big role in influencing the purchase of smartphones (Palm, 2009), the examination and review of major market players in the industry and the positions they occupy is also relevant.

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