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Sample Essay

Click Fraud is a collection of internet scams that sprout up costs for advertising companies all over the world. Google and Yahoo search engines are the most threatened, questionable yet benefited websites in the area of Click Fraud (Palma, 2008).

Websites like Google and Yahoo recycle their ads to many other dummy sites which mainly consist of ads and nothing else. These are domain parking companies which host parked websites owned mainly by cheaters who simply put ads and send bills to the advertisers, which are not aware of where their company’s ad is being put up for clicking and get charged none the less (Palma, 2008)..

A major aspect of Click Fraud is “PTR” that stands for “paid to read.” Where operators pay people for each e-mail and web site they read. This is normally a penny worth! Only human surfers are not the only source of fuel for click fraud, but ‘clickbots’ which are online, downloadable, automated and detection-free clicking programs are also an area of concern.

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