Sample Essay

Google and Yahoo, although see this issue of Click Fraud as being a threat to the internet advertising gig, but also put less stress upon destroying the whole problem for once altogether. For one reason, they are the ones who are making the most profits out of these scams (Palma, 2008)..

Click fraud is nearly impossible to be detected but due to intense pressures from their clients, Google and Yahoo have inclined to take a few actions. According to them they make attempts to screen out the invalid clicks and try not charging their clients for them. For Yahoo, Click Fraud is manageable and controllable. Google has set up a ‘help page’ which shows advertisers the places where their ads will appear. But still it fails to mention the parked Web sites that are click fraud homelands. Yahoo on the other hand does not even offer this option. Google and Yahoo claim they direct the surfers to their desired information, through these ads.  Whatever attempts Google and Yahoo are claiming to take for this matter, they are still not enough and are feeble because according to a research conducted by BusinessWeek, the key players of click fraud are making around $25 thousand on a click every month. It is actually the success of Google and Yahoo through online advertising that grabbed the attention and focus of con artists to start the scam of click fraud (Palma, 2008)

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